The day began quite early this morning and I have been exploring non-stop since. The first destination on our agenda was Reckitt Benckiser, a UK company specializing in consumer products. We took a train and then a taxi before finally arriving at Reckitt. While at the company we attended a wonderful and informative presentation given my Ms. Andrea Dawson-Shepherd. We learned all about the company, how it markets its products and the products it sells. Some of the more popular brands of the company are French's Mustard, Clearasil, Veet and Lysol. Reckitt has an interesting strategy to focus its main marketing on its 17 Powerbrands. I found it interesting that even though Reckitt has hundreds of brands, it has chosen to focus on 17 of them. This strategy is obviously working for the company because the company has continued to have substanstial growth during the last several years. It was quite cool visiting the company that makes such famous bran
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